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Write like a human being
Ben Stephens. Copywriting with a pulse.
Foundations: A US hospital talking to its staff
Each month I was called upon to write a new issue of Foundations: a glossy, high-quality publication that would be distributed to the many hundreds of staff -- at all levels -- of this major regionals US hospital. The sheer range of topics covered required me to carry out a great deal of research and a large number of interviews each month, but I truly relished the opportunity to learn about complex medical topics and to talk to the passionate people responsible for caring for patients.